"Music helps us to process as an "experience" rather than a "proposition" and encourages us to judge ads simply on the basis of whether we enjoy them, rather than by analysing them."
Jingles ... "the rhythm of advertising"
Musical messages are often more memorable than spoken ones as music taps directly into the consumer's emotions, making it a very powerful communication device. Everybody occasionally sings along with advertising jingles, often subconsciously, indicating that our brains have been triggered emotionally to remember the product.
Effective jingles deliver an entertaining and memorable experience to the consumer, help create a unique identity for any business or product, and contribute to successful branding. A good example of this is our "Yellow Cabs ... days that end in y" jingle.
Jingles are a very strong tool for delivering a slogan or positioning statement in any TV or radio campaign. The musical style and attitude of a jingle can tell the audience very quickly what to expect from the company or product.
